MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via public channels. In contrast, digital services operate on subscription models, with global streaming giants, major competitors, and Apple TV+ serving as dominant forces. As check here digital engagement shift, rivalry between conventional TV